As I prepare to hand over from the role of Recruitment Officer for the North West region of the marshals club (BMMC), I feel it appropriate to look over my time in the role.
How many enquiries I received, how many people attended the taster days and how many new members I enabled to recruit. Some of the changes I have made and some ideas to help my successor, although I hope that he or she will be able to bring some new ideas to the table.
During my four-year tenure of the recruitment role I processed
· 833 new enquiries
· 302 taster days were administered
· 107 new marshals directly attributable to my efforts
To achieve this
· 400 membership packs printed and compiled
· 19 events attended with the recruitment tent
· 3 formal key note presentations to outside groups
· Corporate PowerPoint presentation compiled and authored by me
· 3000++ emails sent
· Invited and hosted a number of professional drivers to marshal training including;
Tom Ingram and Max Coates
· Made a video blog explaining a marshal’s role to Max Coates (featured on Max’s blog and Motorsport & Dreamcars YouTube Channel)
Prepared an outline plan to progress recruitment going forward
· Taking Marshalling to the People
· Multi media promotion (including Branded You Tube channel)
· Presentations to groups outside motor sport
· Co-ordinated national recruitment brand standards
All of this alongside regular marshalling duties and let’s not forget the day job that helps to fund it all!
Marshalling, along with the rest of the world, is undergoing many changes but we must assume that some of the past disciplines will return, especially with regard to recruitment and training of new members. It is also important that we are able to show potential new marshals the reality of the role in a real-time situation and continue some form of taster day. Recruitment going forward is vital to the success of British Motorsport as we lose existing marshals for all sorts of reasons, not least of which they are an aging resource. This is becoming a major concern and perhaps retention should become a large part going forward, with some serious research into why we are losing marshals, I think there may be some surprises in the truth. Certain disciplines are becoming under resourced as marshals try other aspects of marshalling – flagging, speciality etc. but we must remember the importance of incident marshals for the safe and timely running of race meetings.
I hope, going forward, that the Brand and Marketing Team will turn their attention to promoting marshalling and the inclusivity for all; no matter what their ethnicity or background. From the analysis of the source of new members I have seen that the majority of new marshals come via the Marshals.co.uk website and it is vital that they encourage the promotion of the website but equally make it more accessible for the casual visitor. Content marketing will become of greater importance and multi-channel promotion will need to be intensified to reach a younger media savvy audience.
I have thoroughly enjoyed my time in the recruitment role, especially the face to face promotion and direct contact with prospective marshals. Throughout my tenure I have endeavoured to try and bring new ideas to the fore some of which have been adopted, others sadly not.
I wish my successor every best wishes for the future and, if needed, I am more than happy to offer guidance and help in their endeavours.
You don’t need eyes to see, you need vision.
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